Having a website these days is critical for a successful business. Even if you’ve got a traditional brick-and-mortar business, you still need a website, and taking things to the nest level by accompanying your store with an eCommerce site will take your success level even higher.
Once you check available domain names and develop a website, however, you’ll need to market it in order to garner plenty of traffic. So, how exactly do you go about doing that?
1. Write Content that is Shareable
Content is king when it comes to your website, and anything that stems from it. Typical content is simply not enough, though. Instead, you need to write content that people will be compelled to share with others. It’s important to make sure that the content you put up on your website stands out to the point that readers will add it to their social media profile pages. The more this is done, the more Google will pick up on it and rank your page higher.
2. Guest Blog
Your website should definitely have a blog – it will help to keep content on your site fresh, which Google appreciates and will reward your site for by improving your ranking. But not only should you blog for your site, you should also consider guest blogging. You can really boost referral traffic from other relevant websites and attract new visitors.
3. Create Infographics
One of the more popular types of content that readers enjoy are infographics. They are easily one of the best ways to build quality backlinks and increase traffic to your website.
4. Create Attention-Grabbing Headlines
Make sure to keep SEO in mind when writing headlines for your content, but you should also make sure that they are appealing to your readers. Attractive headlines can even boost your click-through rate and search engines and social media platforms.
5. Build High-Quality Backlinks
Organic traffic is exactly what you want, and building high-quality backlinks is precisely what can help make that happen. You’ll have a much higher chance of dominating the SERPS if you have tons of backlinks from authoritative, high-ranking websites.
6. Use Good Quality Images
Not only should your content be top notch, so should the images that are included. Not only will images make your site look attractive, it will also help your site rank better in Google. They’ll help you build backlinks by encouraging others to use the image, thereby linking to your website as the source of the image.