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SEM uses paid advertising with AdWords or Bing Ads , pay per click (significantly beneficial for local providers as it enables potential consumers to contact a company straight with one click on), article submissions, advertising and ensuring web optimization has been carried out. In the diagram below, the more correct view of on-page website positioning exhibits that use of associated key phrases and primary keywords accounts for 7.5% and 40% of on-page search engine optimization, respectively. My only problem is that I do not know whether or not to put this in my Squidoo library lens, web optimization branch or Business branch.